June 25, 2022
INTRO: The meeting was brought to order by Tim Campbell, CE member and Campaign Manager. Present: Afua Forson, Rich Mohrmann, Tina Iler, Richard Coleman, Dan Campbell, Ula Szyszka, and Ruth Campbell. Absent: George Ramos, Lynne Rachlin. Description of progress in the areas below follows:
CAMPAIGNS: The ASWB has approved 16 of our courses for another two years and is letting us offer more credits for most of these courses. Because of that approval, we can offer courses nationwide (and in Canada) to social workers. Delays in campaigns are because of the structural changes needed for the website to become more user-friendly, and everyone agrees it’s most useful to get it right the first time. Research on Ethics and SBIRT will be continuing for 2 years. Money-making campaign will be started by the end of July.
Research: Study on Facilitation of Latino substance use treatment study with CASAC subjects – with 470 participants is COMPLETED. Social Workers’ use of Screening and Brief Interventions as it relates to the opioid epidemic ¼ complete with about 80 participants. Ethics study – how do social workers make ethical decisions ¼ complete with about 80 participants.
Money-making: Goal for 2022 is to use email campaigns to market educational materials (16 ASWB approved courses) to mental health professionals, then use revenue from the sale of those courses to facilitate BPTI’s future goals. We had expected to accomplish this goal by the end of April; We will possibly have the campaign begun by the end of July.
MARKETING UPDATE: Ula demonstrated how Zoho allowed us to keep track of how many emails were sent out and how many bounces there were. She emphasized that Zoho eliminated the re-sending of emails to addresses which didn’t respond or were bad. This has kept us out of the black-listed category. Ula also showed what the process of getting the courses from the website now looks like. This process has yet to be finalized.
NEW DIRECTIONS: We have the capability of extending courses to social workers nationwide, and in Canada. In New York, we have the capability of offering courses to social workers, LMHCs, and CASACs. Afua spoke about the decision process for beginning to offer courses for Marriage and Family Therapists. Afua said that the National organization cannot offer MFT (Marriage and Family Therapist) coursework, it would have to be an application state-by-state.
To Rich for Back-end work: Enabling the changes in the website to be actualized; Coming up with a system that allows the webinar courses to become more available (tiles); Allowing Zoho to be updated from the database; Working on the links which will allow people to choose courses from the website; Better communication in the future will be enabled with the use of Jira.
To Ula for Front-end work: Putting together the email campaigns; Collecting data on the response rates to the campaigns; Preparing the website; Providing guidance about decisions about the best time to send the email campaigns; How the emails should be structured to increase the likelihood of participation; How to deal with problems related to the platform we’re using (Zoho).
SUGGESTIONS & DISCUSSION:
- Tina – Have a place for people to give feedback – Ula suggested that the feedback process could be automated with Zapier, they can get an email asking them about their experience. Ruth explained that there is a place to give feedback in every posttest.
- Tina agreed to supervise the new U.S. research assistant, Charles, to gather feedback from the posttests.
- Afua – For people in the medical field, they need to be able to take the courses quickly. It needs to be fast, and word of mouth is important
- Tina – Bunching courses for a sale might be a good idea.
- Dan – For feedback, maybe keep things as simple as possible?
- Ruth – can a user pause the webinar course? Or the AV course? Rich said he would need to research that. Dan suggests that they can be mentally bookmarked simply if the user notes what slide they were on or what minute of the webinar course they were on. Dan believes that a bar on the bottom or top of the webinar course or AV course to allow the user to pause the presentation would be difficult to implement, and our time and money would be better spent on other things.
The meeting was adjourned by Tim Campbell.
February 12, 2022
Summary: The meeting was brought to order by Afua Forson, President. Rich Mohrmann, Tina Iler, Richard Coleman, Ruth Campbell, Dan Campbell, Tim Campbell, and Ula Szyszka were present. The progress in the areas below follows:
Tech Report: Rich outlined progress in making the webinars more prominent on the main page, making the sessions more stable so people didn’t get dropped, creating and API handshake with Survey Monkey so the link to each survey is maintained, creating a data interface for the marketing campaign, adding to the inventory of certificate templates and creating a manual interface. Upcoming plans are to expand the system to allow for multiple roles, and enhancing security protocols with stronger passwords.
Data and Marketing: With Zoho as the Client Relationship Manager (CRM), and Zoho Campaigns, BPTI will be able to track the effectiveness of the emails in producing a set of new contacts. Ula has cleaned the data from the mailing list, and designed the tiles on the training site. She believes that the website can be improved more before she can begin to design Google ads. She notes that the next move will be to create the content of the ads for the webinars, and the ad for the Latino study.
Campaigns: Tim was introduced as the campaign manager. He will be managing 2 research campaigns and 1 money-maker. He will help design the ad for the money-making (getting the webinars out there) campaign.
Moving forward with connections to other CE resources: Tina suggested a few other states as ones which might be resources for participants who need CEs. Another question is, now that we have more mailing capability, do we hire more speakers to provide webinars? Do we apply to become MFT providers? Do we apply to become nursing providers? Do we apply to become accepted as ASWB CE providers as an organization?